Goal. brand awareness. drive traffic. retailer acquisition. reimagine the shopping centre experience
Placement. website. social media. centre
When it came to working with a brand like Westfield, we knew we needed to think globally and act locally in order to define a stylistic approach for their stream of content that would be strong yet relatable.
After pinpointing their long-term and immediate goals we were able to work with them on an aesthetic that would allow them a seamless pivot into a lifestyle precinct space, setting them apart for competing shopping centres.
Over the course of our relationship with the global brand we have been able to work on a number of projects using video to sustain their growth and leverage their dominance in the online domain, amplifying the way the communicate with their retailers and end-consumer.