




brief.
MIINE is a bold, modern Italian-inspired restaurant in Newcastle with an unmistakable energy and a concept that deserved to be seen. Their venue was doing all the talking. Their online presence wasn’t. They needed a digital brand that could match the room.
approach.
We built MIINE a voice. Sharp, confident, and impossible to scroll past. From shoot direction to captions, every content decision reinforced the personality of the venue and built anticipation around the experience. Real-time storytelling, shareable moments and a consistent visual identity turned brand recognition into something closer to obsession.
results.