Lake Mac Tourism

brief.

Lake Mac Tourism intended to promote Lake Macquarie as an attractive destination, targeting families and couples above 55, primarily in Sydney.

approach.

Fisheye crafted video content that showcased the beauty, activities, and attractions of Lake Macquarie. The content was tailored to appeal to the target demographics, driving the message of Lake Macquarie being perfect for short breaks.

results.

  • Increased destination awareness and appeal among the target audience.
  • Boosted inquiries and interest from families and couples.
  • Positioned Lake Macquarie as a top choice for short breaks.
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phone.

email.

the fishbowl.

socials.

phone.

email.

the fishbowl.

socials.