Colourworks
brief.
After their brand refresh in 2021, Colourworks, an already long-standing industry leader, approached us to communicate their services more effectively to their target demographic. Their primary objectives included humanising the brand, raising awareness, and articulating their unique selling propositions in a format their customers would engage with.
approach.
After diving into the business objectives and getting an understanding of their ideal customers across multiple verticals, we proposed a monthly retainer solution. We worked closely with Colourworks on a monthly basis to create content such as brand stories, client testimonials, educational content, service and product videos. To support this content and amplify their reach, Fisheye developed and managed both paid Meta campaigns and an organic strategy for Instagram.
results.
- Successfully humanised and presented the Colourworks brand in an authentic, relatable way.
- Created a digital content library, amplifying Colourworks’ online communication strategies with their ideal audience.
- Accurately communicated Colourworks’ USPs, fortifying their position as an industry leader in the print and digital document support sector.
- Established a consistent, engaging digital presence across all social media platforms, enhancing brand recall and engagement.
- Functioned as an integral extension of the Colourworks team, ensuring a streamlined production and post-production process with timely content deliveries.
- Simplified technical jargon, offering clarity and education to their future customers, building trust and social proof.
more videos.
