Alloggio | Fisheye Creative

Alloggio

brief.

As part of the ‘workcation’ campaign, Alloggio aimed to attract three distinct segments: young couples, young families, and groups of friends, by showcasing suitable accommodation options.

approach.

Fisheye developed content that highlighted accommodations tailored to each segment’s needs. From beach bungalows for couples to spacious homes for groups, the content addressed pain points like seasonality, pet-friendliness, and the ease of organising multi-destination stays.

results.

Successfully communicated the varied offerings tailored to each segment.
Addressed and alleviated common travel concerns of the target audience.
Enhanced Alloggio’s positioning as a go-to for diverse accommodation needs.

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