loréal.

Goal. raise social awareness. educate. brand awareness

Placement. Website, Social Media

What do you get when hair+beauty moguls, a comedy queen, and a team of storytellers combine?  A  crafted message that reaches over 3 million online viewers and counting.

When approached by L’Oréal to work on their #Don’tRiskIt campaign, an awareness project shedding light on the risks involved with purchasing parallel imports we knew we needed to make every second count.

Packing a punch-line or ten, comedy queen Tanya Hennessy brought the big laughs on and off-camera whilst meticulous directing kept the overarching message clear, and clever cinematography brought the narrative to life. Back in the fishbowl, post-production pieced the puzzle, resulting in a successful campaign for all parties involved.