In a digital world where small to medium businesses are in a constant battle for their customer’s attention, the dialogue can quickly shift from value to cost if you don’t distinguish yourself. Video offers that crucial point of difference. More than just visual content, video crafts an emotional narrative around your brand, converting passive viewers into invested customers. Video not only elevates your brand, it changes the conversation from a cost comparison to a value proposition.
We understand the unique challenges and opportunities that SMEs face. That’s why we provide customised video marketing strategies aimed at achieving the goals that make a difference for your business.
Connect with your audience and portray your story visually. By using Newcastle’s leading video marketing agency, your business will be the centre of attention and the talk of the town.
Video content triggers an almost instant emotional response, it builds community, and allows you to deliver a feeling wrapped in your business/brands key messaging points and voice.
Consumers prefer to learn about a new product or service through video because it’s easy to digest, entertaining, and engaging, and marketers like it because it can provide a huge return on investment (ROI) through various channels.
If that isn’t enough to convince you, just take a look at the stats:
We always recommend starting with a clear picture of what outcome you want to achieve
and relating that back to the video that will have the biggest impact on your business. For example, if you are trying to build brand awareness and clearly communicate your business’s value proposition — a brand story video is perfect for that. Now if you wanted to provide social proof of your services you could opt for a testimonial video or If you’re looking to launch a new product or service, an explainer video or case study might just do the trick.
This same way of thinking can be applied for internal goals and outcomes such as recruitment and onboarding. Today, video is a holistic business approach, meaning video content should be produced by all teams in a conversational, actionable, and measurable way.
The short answer however is simple — get in touch!
We always recommend starting with a clear picture of what outcome you want to achieve
and relating that back to the video that will have the biggest impact on your business. For example, if you are trying to build brand awareness and clearly communicate your business’s value proposition — a brand story video is perfect for that. Now if you wanted to provide social proof of your services you could opt for a testimonial video or If you’re looking to launch a new product or service, an explainer video or case study might just do the trick.
This same way of thinking can be applied for internal goals and outcomes such as recruitment and onboarding. Today, video is a holistic business approach, meaning video content should be produced by all teams in a conversational, actionable, and measurable way.
The short answer however is simple — get in touch!
At Fisheye we’re a full-service video marketing agency, built of in-house creative visionaries with marketing mindsets. We work collaboratively with our clients to provide unique strategies with the beating heart — video at their core.
Why video; well because it’s our passion, it works, and for the simple fact that video is no longer just one piece of a business’s overall marketing plan, it’s the centre cog, central to your outreach and campaign efforts, and not to mention essential to any social strategy.
Whether you’re working with us on a project basis or keen to go all in with one of our fisheye-flex retainer models, one thing is certain, you’ll have a team os practitioners by your side every step of the way. From audience discovery and content planing, to production, post, strategic distribution and paid ad strategy, marketing your business is our business.