creative
childcare.
the goal. industry leader. Lead Generation, Brand Awareness
Placement. Website, Social Media, Tenders
After noticing a need for a less rigid early learning philosophy in childcare, the now founders of Creative Childcare knew there was a demand for a creative play-led centre.
In order to establish and sustain their dream, they knew they needed to shake things up when it came to drawing attention to their centre.
By getting out of the sandbox and in front of our camera we were able to bring awareness to their philosophy, showcase their point of difference, and engage with their community.
First and foremost we wanted to focus on the children and their journey at the centre. It was important to capture a truely authentic experience whilst filming the different age groups, therefore we opted for an organic approach working with the children’s daily schedule.
From the get-go we knew if nothing else, the content created had to be relatable, it needed to strike a chord with mums and dads and really highlight the centre’s offering in a unique way.
We suggested to have one of the parent’s narrate the videos, addressing the concerns and desires most parents watching would share. The result was an end product that was transparent with the viewer, informative, and reassuring.
Digital strategy is a huge part of what we do and we knew that it would ultimately push their content in the direction we needed. From the pre-production stages we discussed the distribution strategy as a whole and from their made conceptual suggestions that would later prove key to driving the desired traffic to their online platforms.
The result was a suite of multi-purpose videos distributed through Facebook and Youtube pre-roll ads, social content, and CRM platforms driving tens of thousands of views.
